Coffee Price – Market Data 2024: A Deep Dive into UK Trends, Costs, and the Rise of Fair Coffee
The UK coffee market continues to thrive, outpacing even tea in popularity.
In 2024, coffee is not just a beverage—it is a cultural staple and a growing economic force.
It is also a commodity listen on the NASDAQ exchange.
Consumers now demand high-quality, sustainable, and fairly traded coffee, leading to significant shifts in pricing, supply chains, and consumer habits.
This article explores the latest coffee price market data, key trends, and the rise of the fair coffee price in the UK.
The State of the UK Coffee Prices in 2024
The UK coffee market reached an estimated value of £1.9 billion in 2024, with robust growth expected to continue[3].
Coffee shops and cafes remain central to British life, offering spaces for work, socialising, and relaxation.
The branded coffee shop market alone was valued at £6.1 billion, showing a remarkable recovery post-pandemic[4].
However, industry revenue for cafes and coffee shops is falling at a compound annual rate of 3.4% over five years, partly due to changing consumer behaviours and cost-of-living challenges[5].
Despite these pressures, coffee consumption is rising.
Brits now drink an estimated 98 million cups of coffee daily, with 63% of people regularly enjoying coffee, surpassing tea drinkers[1].
The market’s resilience is fuelled by innovation, digitalisation, and a growing preference for premium and speciality coffee.
Coffee Prices: What’s Driving the Market?
Coffee prices in 2024 reflect both global and local factors.
Climate change, supply chain disruptions, and rising demand for specialty beans have all contributed to price volatility.
The cost-of-living crisis has encouraged more consumers to buy coffee at home, benefiting the retail sector over foodservice venues[3].
However, out-of-home coffee purchases still accounted for 29.8 million kilograms of coffee in 2024, set to rise to 34.5 million kilograms by 2028[1].
Consumers are increasingly willing to pay more for high-quality, sustainable coffee.
The roasted coffee segment is strong making up over 54% of all coffee purchases [1].
Arabica beans dominate the market, while robusta is gaining ground in certain blends[8].
Pricing varies widely, from budget instant options to premium single-origin coffees, reflecting the diverse tastes and budgets of UK consumers.
The Rising Prices of Fair Coffee: Why It Matters
Fair coffee—coffee produced and traded with fair wages and sustainable practices—is gaining traction.
The UK’s coffee culture is evolving, with consumers seeking transparency and ethical assurance.
Independent cafes, in particular, are capitalising on this trend by offering artisanal and fair-trade brews[5].
Sustainability initiatives are becoming critical, especially as Gen Z enters the workforce and brings new values to the market[5].
Fair coffee is not just a trend—it is a response to consumer demand for responsible consumption.
By choosing fair coffee, consumers support better wages for farmers, environmental stewardship, and social equity.
This shift is reshaping the industry, encouraging both large chains and independent shops to adopt fair trade and sustainable sourcing.
Key Trends Shaping Coffee Prices and Demand
- Premiumisation: Consumers are willing to pay more for specialty and artisanal coffee, driving up average prices[5].
- Sustainability: Ethical sourcing and green practices are now key differentiators for brands[5].
- Digitalisation: Enhanced loyalty programs and digital innovations make coffee purchases more convenient and rewarding[6].
- Health Consciousness: Non-dairy milk alternatives and healthier options are in high demand, with 1 in 3 Brits now opting for plant-based milks[1].
- Convenience: Expansion into travel hubs, drive-thrus, and grocery spaces is opening new growth avenues[6].
Coffee Price Breakdown: What to Expect in 2024
The average price of a cup of coffee in the UK varies by venue and quality.
High-street chains typically charge between £2.50 and £4.00 for a standard latte or cappuccino.
Independent cafes may charge more for speciality or fair-trade options, reflecting higher production costs and consumer willingness to pay for quality.
At home, the price of coffee ranges from £2 to £10 per 100g for ground or whole bean coffee, depending on the brand and origin.
Fair-trade and organic options often sit at the higher end of this range, but their popularity is growing as consumers prioritise ethics and sustainability.
Market Outlook: What’s Next for Coffee Prices?
The UK coffee market is projected to grow steadily, with total coffee consumption expected to reach 192,000 metric tons by 2028[7].
The roasted coffee segment is forecasted to grow at a compound annual rate of 6.9% through 2030[8].
As demand for premium, sustainable, and fair coffee rises, prices are likely to remain elevated.
Though consumers are showing increasing loyalty to brands that align with their values.
The coffee shop industry, while facing short-term revenue challenges, is set for long-term growth.
Innovations in product offerings, digital engagement, and sustainability will drive the market forward[6].
The rise of fair coffee is a key trend to watch, as it reshapes both consumer expectations and industry practices.
How to Choose Fair Coffee: A Buyer’s Guide
Selecting fair coffee is easier than ever, thanks to clear labelling and growing availability.
Look for certifications such as Fairtrade, Rainforest Alliance, or Organic.
These labels ensure that farmers receive fair wages and that environmental standards are met.
Many independent cafes and major chains now offer fair-trade options, making it simple to make an ethical choice.
When shopping for coffee at home, you should check the packaging for certification marks and origin information.
Supporting brands that prioritise transparency and sustainability helps drive positive change across the industry.
Conclusion: The Future of Coffee Prices and Fair Coffee
The UK coffee market is dynamic and evolving.
Prices are influenced by global trends, consumer preferences, and the growing demand for fair and sustainable coffee.
As more Brits choose coffee over tea, the industry must adapt to meet changing expectations.
Fair coffee is not just a niche—it is the future of the UK coffee market, driving innovation, sustainability, and positive social impact.
By staying informed about coffee prices, market trends, and ethical sourcing options, consumers can make more informed choices for themselves and the planet.
The rise of fair coffee is a testament to the power of consumer demand and the potential for positive change in the global coffee industry.
References
[1] UK Coffee Statistics 2024 – Lavazza Professional https://www.lavazzapro.co.uk/blog/2024-uk-coffee-statistics/
[2] Coffee consumption frequency in the United Kingdom 2024 – Statista https://www.statista.com/statistics/1403550/coffee-consumption-frequency-in-the-uk/
[3] UK Coffee Market Report 2024 – Mintel Store https://store.mintel.com/report/uk-coffee-market-report
[4] Branded coffee shop market value in the UK 2015-2024 – Statista https://www.statista.com/statistics/1072721/coffee-shop-market-value-united-kingdom-uk/
[5] Cafes and Coffee Shops in the UK – 2024 Market Assessment https://www.globenewswire.com/news-release/2024/09/09/2942921/28124/en/Cafes-and-Coffee-Shops-in-the-UK-2024-Market-Assessment-Report-with-Data-Through-2014-2029-Costa-Leads-with-915-6M-Projected-Revenue-in-2025-Followed-by-Pret-A-Manger-and-Starbucks.html
[6] UK Coffee and Sandwich Shops Market: Size, Growth & Share … https://www.lumina-intelligence.com/blog/foodservice/uk-coffee-and-sandwich-shops-market-size-growth-share-statistics-2024/
[7] The United Kingdom Coffee Industry Outlook 2024 – 2028 https://www.reportlinker.com/clp/country/464/726373
[8] UK Roasted Coffee Market Size & Outlook, 2023-2030 https://www.grandviewresearch.com/horizon/outlook/roasted-coffee-market/uk